/ Bored Man Magazine QUICK-LOOK PROJECT REQUIREMENTS: logo, corporate identity & branding, magazine design & layout / illustration / business cards / T shirts / editorial / copy writing
/ Bored Man Magazine is a brand new men's magazine aimed at the average man. It's the brain-child of local entrepreneur Guy Derbyshire who wanted to publish a free interest magazine that is delivered directly to the target audience and aimed at the inquisitive and motivated men who have energy for finding a new direction.
The magazine covers a diverse range of interests including those of a fun, adventurous, silly, philosophical, sometimes bizarre , sometimes serious nature, plus kit tests, car and motorbike articles, adventures, projects, travel, food, booze, tobacco, grooming and a whole lot more.
Bored Man asked Theory Unit to design a complete brand and corporate identity that would appeal directly to their intended audience. After some intense research and ideas making and after creating a range of options for the client, I designed the gorilla/caveman emblem. This device perfectly sums up the magazine and its themes - I have created a strong brand that can be taken as a kind of badge of honour, a call to arms if you like, and for which there is endless marketing and merchandising potential.
As well as the logo, I also designed the magazine, created illustrations and lots of related assets and images for issues to come when the magazine launches properly at Christmas 2013. Website coming soon also...
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